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I've spent most of career helping businesses make sense of their numbers -- and a good chunk of it actually running restaurants and food businesses myself.

So when I say I understand restaurant accounting, I mean I've seen it from both sides of the spreadsheet.

CPA. FORMER RESTAURANT OWNER. NUMBERS PERSON.

I make restaurant numbers make sense.

hey, I'm Alice
Alice Dear Bella portrait

How did an accountant end up specializing in restaurants?

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I started my career in public accounting at PwC, where I learned the technical side of accounting, auditing, and financial analysis. Eventually, I realized I liked working directly with business owners a whole lot more than working with giant corporations.

In 2011, I started my own accounting firm. Around the same time, I stepped into restaurant operations as a manager at Café Gratitude—scheduling staff, managing front and back of house, watching labor costs, and dealing with all the everyday challenges that never show up neatly on a P&L.

Then I did something even more useful for my accounting career:

I launched Dear Bella Creamery and spent eight years building and operating two specialty ice cream shops in Los Angeles. I handled the finances, staffing, operations, marketing, and all the little decisions that come with running a food business.

That experience changed the way I work with restaurant clients. I don’t just want your books reconciled. I want your numbers to help you understand where your money is going, how your costs are changing, what you can afford, and whether the business is actually making money.

I became a food business owner myself
What I care about on a notebook with photos of ice cream pints and Cafe Gratitude
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CPA

Licensed in CA

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20+ YEARS

in accounting

& finance

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8 YEARS

as a food business owner

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LA-BASED

Proud to support local businesses

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I’m a California CPA and UCLA grad with more than 20 years of accounting and finance experience. Along the way, I’ve worked in public accounting, restaurant management, food-company operations, and small-business consulting—in addition to running my own accounting firm and food business. Today, I also advise entrepreneurs through the Small Business Development Center.

Okay, the official stuff.

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PwC office
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Why Sesame?

Restaurant owners deserve more than someone who categorizes transactions and sends over a P&L once a month.

I built Sesame to be the kind of accounting firm I would have wanted when I was running my own shops: responsive, practical, restaurant-savvy, and genuinely interested in helping you understand the business behind the numbers.

Good food. Clean books. Better decisions.
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Specialized bookkeeping and accounting for restaurants in Los Angeles.

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GET IN TOUCH

hello@sesameaccounting.com

(323) 248-1188

Los Angeles, CA

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